Resume

Media Buyer at Brill Media

April 2019 – Present

Remote

• Manage and optimize Facebook campaigns to increase to drive client’s KPIs
• Provide weekly reporting and recommendations on client campaigns to reach KPI goals

Paid Social Planner at Digitas North America

Oct 2018 – March 2019

Boston, MA

• Managed and optimized up to $1.3 million in monthly ad spend on Facebook campaigns for Signet Jewelers, leading to a 21% increase in revenue year over year
• Composed weekly notes outlining the successes, opportunities and next steps of campaigns to drive KPI goals
• Analyzed and optimized Facebook campaigns for Dream Center Education Holdings resulting in a 54% improvement in leads and 44% decrease in cost per lead month over month

Digital Media Planner at Schneider Electric

June 2017 – Oct 2018

Foxboro, MA

• Supported Media Strategist in planning and creating media plans on social and digital media channels targeting Electrical Contractors and Canadian Business Units
• Trafficked and launched social and digital ads through Sizmek or on native platforms
• Compiled and analyze digital reporting to optimize campaigns and ensure KPI goals are met

Freelance Social Media Specialist

Sept 2016 – Present

Providence, RI

• Create content to generate brand awareness and leads organically for local private personal training facility on Facebook and Instagram accumulating 80 new followers and 5 leads to date
• Manage social media account by responding to all questions, comments, and concerns
• Educate entrepreneurs on social media capabilities and strategies

Media Specialist at Fish Advertising

Feb 2015 – June 2017

East Greenwich, RI

• Introduced social media marketing capabilities to agency and clients
• Strategized, launched, analyzed, and optimized all client campaigns to maximize budgets through medias including social, digital, search, video, audio, OOH, and print. Verticals include automotive (Tier 1, Tier 2, Tier 3), higher education, home improvement, seasonal attractions, sports entertainment, non-profit, finance, and insurance
• Increased year over year ticket sales by 40% for the International Tennis Hall of Fame 2016 ATP World Tour and PowerShares Legends through social and digital campaigns
• Increased conversions by over 100% for Providence College School of Continuing Education and Rocky Hill through paid social, digital, SEM, and email campaigns
• Planned and executed monthly media plans for 80 Hertz Car Sales stores in over 20 local market DMAs
• Main artery between owner, team members, clients and media partners, managing agency workflow by distributing tasks to team members, following up on creative and media approvals, revisions, completion of tasks, and ensuring timely trafficking
• Managed accounts payable by ensuring all media monthly billing is received, approved by clients and paid to vendors in a timely manner
• Trained and educated local companies on how to launch, strategize, and optimize digital campaigns on self-serve RTB programmatic platform and Facebook
• Prepared presentations for new and existing clients recommending and researching appropriate media platforms to reach target demo

Public Relations & Social Media Director at StyleWeek Northeast

August 2013 – June 2016

Providence, RI

• Organically grew overall fan base on Facebook, Instagram, Twitter and Snapchat to 15,000+ followers by creating monthly content calendar and managing a social media team of four that distributed content before, during and after events
• Attended, set-up and manage bi-annual public relations events
• Created ROI reports for each season and high level sponsors resulting in an overall total of 7 million online and print impressions to date
• Compiled a list of influential East Coast bloggers for brand’s 2016 Blogger Soiree which drove regional awareness of the brand
• Managed photographers and press inquiries during events
• Wrote and distributed press releases through Mailchimp
• Chronicled press coverage throughout the year

Social Media Manager at The Arcade Providence

June 2014- Feb 2016

Providence, RI

• Created content for Instagram account highlighting offers and promotions of retailers to heighten brand awareness and traffic growing 1,300 followers organically
• Responded to all questions, comments and concerns
• Wrote and disseminated press releases for retailers in the location and for special events via MailChimp