Project details
Client
StyleWeek Northeast
Category
Branding, Copywriting, Influencer Marketing, iPhoneography, Organic Social, Social Media Management
The Low Down:
- Organically grow social media following
- Inform followers on current events and sponsors
Celebratory Results:
- Organically grew overall fan base on Facebook, Instagram, Twitter and Snapchat to 15,000+
- Earned over 7 million online and print impressions
The Strategy:
- Manage a social media team of four that was responsible for distributing content before, during and after events on all of brand’s social media platforms
- Researched and connected with local influencers and celebrities to participate in an Instagram takeover during bi-annual runway show to increase awareness of brand
- Wrote and distributed press releases through MailChimp and Constant Contact to current and prospective medias